Top Tips to Boost Summertime Retail Sales

With summer in full motion, it's the perfect time for grocery stores everywhere to capitalize on some savvy sales strategies. It may not seem like it, but summertime is full of opportunities for retailers to cash out by incorporating some creative retail display ideas into their existing marketing strategies. Without further ado, here are just a few smart tips to help retailers make the most of the summertime sales season.

Capitalize on Summer Holidays
Though most people associate the holidays with winter time, there are plenty of summer holidays your store can --and should -- take advantage of. From Memorial Day to Father's Day to the Fourth of July, Labor Day, and more, there are numerous holidays you can capitalize on. Plus, don't forget about the back to school season! Any items that are remotely related to this season should be placed at the most accessible and visible areas of your store starting in late July or early August and lasting all the way through September.

Create a Discount Program During Off-Peak Hours
Even though holidays can increase your store's foot traffic during certain times of summer, it's not uncommon for there to be a predictable lag in sales that occurs during the same time each day or week. If you're noticing that your store is falling victim to this slow period, create an incentive to boost customers during the same time. Pick a certain department or even a certain item in your store and offer a discount during the slow hours. It often helps to keep your audience in mind and think about who is available at the off-peak hours of the sale.

Use Summer Signage Correctly
Several studies, including one from Brigham Young University showed that merchandise with a sign outsold merchandise without a sign by 20%. With this in mind, it helps to incorporate the warm colors of summer into your store's signage whenever possible. Invest in some brochure holder stands to complement your store's existing color scheme, and make sure all store flyers match the color scheme as well. Make sure to place signage emphasis on all summer-related merchandise for maximum ROI.

Now that you're aware of these tips, you can go forth and start making the most of all that the summertime sales season has to offer. For more information about brochure holder stands and pallet sign holders, contact the Global Display Solution.