The Reusable Magic Frame Quickly Becoming a Game Changer
June 1, 2015, 1:54 am
The Reusable Magic Frame is proving the old adage that one small pebble can create a thousand ripples.
It’s a multi-service sign display with a unique molecular gel that allows placement of virtually any kind of signage information you want to display (special offers, maps, or directional information), on any flat service — from doors and windows to counters and walls. And, it is reusable, so you can use it over and over again to display different information easily and conveniently, without the hassles of having to scrape off sticky tape or tinkering with temperamental suction cups.
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“The secret behind the Reusable Magic Frame is a proprietary ingredient in the gel,” said Earle Bevins, President of The Global Display Solutions, who began offering the product nearly two years ago. The Reusable Magic Frame is quickly becoming a top-seller and Bevins chalks that up to its ingenious simplicity, ease-of-use, and flexibility.
“Both retail spaces like supermarkets, real estate offices and electronics stores as well as public facilities such as hospitals, libraries, and universities strive to maintain a sleek, clean, and modern interior,” Bevins says. “And taped signage — with its often unprofessional appearance, curled edges, and difficult and sometimes damaging adhesive removal, doesn’t exactly suit their purposes.” Plus, you can personalize the Reusable Magic Frame and align it with your brand by customizing the border with your company name, message or logo.
And, all these advantages don’t carry a higher price tag because the Reusable Magic Frame is incredibly affordable. Bevins, who distributes the product from his Portland, Ore.-based headquarters as well as a facility outside Chicago points out, “For about $5 a frame, you have a multi-service display option at a price that is half what an acrylic alternative would cost.” In addition to the Reusable Magic Frame’s flexibility as an eye-level display tool, Bevins also thinks the product is primed to supplant the counter mats that are common at places like pharmacies, sandwich shops and banks, but the possibilities don’t stop there.
“Down the road, I can see huge opportunities in the hotel and resort industry,”says Bevins. “I even imagine we’ll see some really impressive consumer applications, with specialized borders for occasions or a new frame kit for the craft market.”