3 Strategies for Using Digital Signage at Tradeshows

Tradeshows are great for business. If you ever have the opportunity to attend one, don’t hesitate to accept. It’s never harmful to learn new business tactics or find new ways to network and promote yourself.

But before you attend, you need a plan. Going in with one improves your chances of leaving with promising new business ventures. Focus on drawing attention and consider including some new signage. Here are three strategies for using digital signage at tradeshows.

Optimize Your Space

Use that space they give you to your advantage. You want everyone in the building to flock to your area and stay for a while. Work with what you have but don’t overcrowd the space. The main attraction should be the digital signage, and once it grabs people’s attention, wow them with your sales pitch.

Include an area for passersby to congregate and look over what you have to offer. The tradeshow will be crowded, but if you can create a space for a small gathering, that’s even better. Place the digital signage at a viewpoint where people can see it from any side of the room. Whenever they turn their heads, they’ll see your business.

Use the Gift of Sound

Digital signage comes with its perks. It creates more opportunities to keep the technological theme going for your booth. Consider using the gift of sound and include a few extras to get people’s attention. Remember, sometimes, people hear things before they see them.

Add some audio or music to your digital signage to get even more attention. Don’t try and overpower the tradeshow because that could come across as obnoxious. And you don’t want it to be too loud when people make their way to your booth. They need to hear you over the audio.

Make sure you get permission from those hosting the show before including audio. They may have some restrictions, and you want to ensure you adhere to all rules and regulations.

Make It Personal

Personal is best. When selling a business, you need to show you have a heart. People trust others they can connect with and whose intentions they can see. Don’t just make it all about you. Make it about the people you’ve served.

With this in mind, a strategy for using digital signage at tradeshows is to include some personal testimonies with your digital signage. These testimonies can appear across the screen as people walk by. Or you can put them on the signs around your booth for more detail. Consider installing a few pedestal sign holder stands on the ends so that people can read them coming and going.

Any sort of signage is our bread and butter here at the Global Display Solution. We can help you with tradeshows and other events you’re interested in. For more information, visit our website.