3 Brochure Benefits Your Business Can't Afford To Ignore

As business marketing trends evolve, companies have to keep up with the ways consumers prefer to receive information. And while some marketers mistakenly assume that high tech is always better, consumers don't always want to download a custom app, enter their email address and phone number, or watch your amazing 10-minute marketing video. Even in the digital age, brochures and pamphlets are some of the most tried and true marketing materials available. That's especially true when these marketing materials are created and placed effectively and with the consumer in mind.

Here are just a few benefits that well-designed brochures can provide for your business.

Increase Consumer Engagement

While traditional store display ideas such as contemporary glass signs can be highly effective marketing tools too, consumers' interactions with these materials come and go as the customer steps in and out of your storefront. Brochures, on the other hand, are mobile and can be taken along as a way for consumers to become more familiar with the brand. But keep in mind that a consumer decides to stick with a brand or buy a competitor in just three to seven seconds, and a brochure has to be both well-designed and well-placed to grab their attention. That means investing in professional  brochure display racks in order to optimize their effect on the consumer experience.

Create a Positive Impression of Your Unique Brand

A well-designed brochure can speak volumes about the quality and reputation of a business. Likewise, a poorly designed brochure speaks volumes. Whether you're mailing flyers to prospects on your mailing list or using flyer holders in a storefront entrance, appearances matter. While beauty is in the eye of the beholder and we are all taught not to judge a book by its cover, along with similar cliches, appearances actually matter a lot in the marketing world. Every piece of marketing material you produce is a reflection on your business and your brand.

In a world full of spam emails and pop up ads, a well crafted brochure with creative visual design tells customers exactly what they need to know about your brand: it's modern, customer focused, and always professional. If you want to cultivate a professional and upstanding reputation for your business, then investing in brochures and keeping them placed in brochure display racks in a prominent location in your storefront is the best way to put your business one step ahead of the competition.

Supplement Other Promotional Materials

Finally, pamphlets and brochures make excellent materials to add to other promotional materials and giveaways. By including important information in the brochure, or simply directing potential customers back to your website, they allow the consumer to do more in-depth research about the company's origins and goals. Furthermore, consumers are likely to pay more attention to brochures and marketing materials when they're given in tandem with other promotional gifts.

"You can include brochures in giveaway packages, such as with a bag and T-shirt handed out at a trade show. Combining the brochure with tangible items of interest to the recipient may attract more attention to it," writes Neil Kokemuller on  Chron.

Ultimately, keeping these brochure benefits in mind can help you choose the right marketing materials for your business. For more information about creative retail display ideas, as well as the best brochure display racks and flyer holders in the retail world, contact The Global Display Solution.